QUOTE : You people don’t know how to enjoy anything anymore!” it yells. “Instead, you’re just constantly striving for surplus pleasure. You want to be able to enjoy more than you could enjoy at the moment, and in doing so, you don’t enjoy anything at all anymore. ‘That’s our nature,’ you say. But interestingly enough that is completely analogous to the economic pursuit of surplus value, which makes the use value completely irrelevant and this raises the question of whether this wild goose chase for surplus pleasure really arises from human nature, or whether it was instead triggered by the adoption of traditional economic – and therefore, of course, social – paradigms for our ideas of enjoyment and of individual happiness? And if this is really the case, isn’t it about time to break through this?