" I analyzed all the pieces that came together to form my identity. I began to define what unique experiences and knowledge I had that would set me apart from my peers. I thought about the way I made decisions, how I processed and responded to information, how I approached problems. I thought about the way I presented myself to the world and how I communicated my abilities to potential business partners and clients. And I thought about how I was spending my time and energy. If I was going to find opportunities to make a name for myself in the world, I was going to have to change something in my approach. Then I started thinking about my business in those same terms: Where was the value in my lottery machine? How could I put it to use in a different way? "

― Jay Samit , Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation