" Yet for these high, hard goals to really work their magic, Locke and Latham found that certain moderators—the word psychologists use to describe “if-then” conditions—need to be in place. One of the most important is commitment. “You have to believe in what you’re doing,” continues Latham. “Big goals work best when there’s an alignment between an individual’s values and the desired outcome of the goal. When everything lines up, we’re totally committed—meaning we’re paying even more attention, are even more resilient, and are way more productive as a result. "

― Peter H. Diamandis , Bold: How to Go Big, Create Wealth and Impact the World