" Knowing a purpose, however, constitutes roughly 1 percent of the work in my view. The other 99 percent is believing it and instilling that belief in our lives, organizations, and movements. The power of believing in a purpose—mind, body, and soul—is what actually transforms people and organizations. "

― Zach Mercurio , The Invisible Leader: Transform Your Life, Work, and Organization with the Power of Authentic Purpose