" Capitalism does not just permit, but positively requires, a form of regulated and sublimated megalothymia in the striving of businesses to be better than their rivals. At the level at which entrepreneurs like a Henry Ford, Andrew Carnegie, or Ted Turner operate, consumption is not a meaningful motive … They do not risk their lives, but they stake their fortunes, status, and reputations for the sake of a certain kind of glory; they work extremely hard and put aside small pleasures for the sake of larger and intangible one … The classical capitalist entrepreneur described by Joseph Schumpeter is therefore not Nietzsche’s last man. "

― Francis Fukuyama