" This work is not easy, and it never goes smoothly. Because we are hopelessly committed to both individual and group effectiveness, groups committed to public or civic value are rarely permanent. Instead, groups need to acquire a culture that rewards their members for doing that hard work. It takes this kind of group effort to get what we need, not just what we want; understanding how to create and maintain is one of the great challenges of our era. "

― Clay Shirky , Cognitive Surplus: Creativity and Generosity in a Connected Age