" Your Mindless Margin. By making 100–200 calorie changes in your daily intake, you won’t feel deprived and backslide. • Mindless Better Eating. Focus on reengineering small behaviors that will move you from mindless overeating to mindless better eating. Five common places to look (diet danger zones) include meals, snacks, parties, restaurants, and your desk or dashboard. • Mindful Reengineering. To trim your mindless margin, you can use basic diet tips, but a more personalized approach is to use 1) food trade-offs, or 2) food policies. Both give you a chance to eat some of what you want without making it a belabored decision. • The Power of Three. Design three easy, do-able changes that you can mindlessly make without much sacrifice. • Mindless Margin Checklist. Use this daily checklist to help you move from mindless overeating to mindless better eating. "

― Brian Wansink , Mindless Eating: Why We Eat More Than We Think