" Communication between trees and insects doesn't have to be all about defense and illness. Thanks to your sense of smell, you've probably picked up on many feel-good messages exchanged between these distinctly different life-forms. I am referring to the pleasantly perfumed invitations sent out by tree blossoms. Blossoms do not release scent at random or to please us. Fruit trees, willows, and chestnuts use their olfactory missives to draw attention to themselves and invite passing bees to sate themselves. Sweet nectar, a sugar-rich liquid, is the reward the insects get in exchange for the incidental dusting they receive while they visit. The form and color of blossoms are signals, as well. They act somewhat like a billboard that stands out against the general green of the tree canopy and points the way to a snack. "

― Peter Wohlleben , The Hidden Life of Trees: What They Feel, How They Communicate: Discoveries from a Secret World