" Advertisers need Facebook much more than Facebook needs any one, or thousand, advertisers. If Ford Motor announced they were concerned with the subterfuge of our democracy and were no longer going to advertise on Facebook, the Detroit firm would be commended for their actions in the media, and the market would promptly cut 10 percent off their share price. "

― Scott Galloway , The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google