" the so-called first-mover advantage is usually not an advantage. Industry pioneers often end up with arrows in their backs—while the horsemen, arriving later (Facebook after Myspace, Apple after the first PC builders, Google after the early search engines, Amazon after the first online retailers), get to feed off the carcasses of their predecessors by learning from their mistakes, buying their assets, and taking their customers. "

― Scott Galloway , The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google