" Baumeister theorised that the process starts when events in a person's life "fall severely short of standards and expectations." The self then blames itself for these failures, and loses faith in its ability to repair what's gone wrong. "We believe it's a felling of being defeated and humiliated from which you cannot escape," said Rory. It's not enough just to feel like a failure, a self must also lose faith in its capacity to change. "It can be internally and also externally, so you're trapped by life circumstances, you can't see a way out, or your job prospects aren't going to change and so on"... "This sense of entrapment, which all comes back to control. "

― Will Storr , Selfie: How We Became So Self-Obsessed and What It's Doing to Us