" A changing space. As we saw with Michael’s example in Chapter 1, car dealerships were going out of business, and he was able to rent his first temporary mattress space on the cheap. Not everyone would have thought of locating a mattress shop in a former car dealership, but Michael grabbed the opportunity. "

― Chris Guillebeau , The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future