" Temptation—for the entire human race, for the people of Israel, and for each of us personally—starts with a question of identity, moves to a confusion of the desires, and ultimately heads to a contest of futures. In short, there’s a reason you want what you don’t want to want. Temptation is embryonic, personality specific, and purpose directed. "

― Russell D. Moore , Tempted and Tried: Temptation and the Triumph of Christ