QUOTE : Cotton Fitzsimmons was a famous NBA basketball coach who was brilliant at motivating his teams. On one occasion when his team was playing the great Boston Celtics in a game they were not expected to win, Fitzsimmons hit on an idea that he thought would help motivate his players. His pre-game speech went something like this: “Gentlemen, when you go out there tonight, instead of remembering that we are in last place, pretend we are in first place; instead of being in a losing streak, pretend we are in a winning streak; instead of this being a regular game, pretend this is a playoff game!” With that, the team went onto the basketball court and were soundly beaten by the Boston Celtics. Coach Fitzsimmons was upset about the loss. But one of the players slapped him on the back and said, “Cheer up, Coach! Pretend we won!’”1