" As he spoke, Mudd clicked through a deck of slides—114 in all—that were projected on a large screen behind him. This would be straight-up, in-your-face talk, no sugar-coating on his part. The headlines and phrases and figures were nothing short of staggering. More than half of American adults were now considered overweight, with nearly one-quarter of the population—40 million adults—carrying so many extra pounds that they were clinically defined as obese. Among children, the rates had more than doubled since 1980, the year when the fat line on the charts began angling up, and the number of kids considered obese had shot past 12 million. (It was still only 1999; the nation’s obesity rates would climb much higher.) “Massive social costs estimated as high as $40–$100 billion a year,” announced one of Mudd’s slides in bright, bold lettering. "

― Michael Moss , Salt Sugar Fat: How the Food Giants Hooked Us