" Once you get out of Copenhagen airport, you may think you have walked on to the set of a ninja movie. In Denmark, everyone wears black. You want to aim for a look that would be fitting for Karl Lagerfeld’s funeral: stylish but monochrome. In the summertime, you are allowed to go for a wider range of colours, even something crazily flamboyant like grey. "

― Meik Wiking , The Little Book of Hygge: The Danish Way to Live Well