" It is his imagination that causes the alcoholic to return to drinking intermittently. The images that have been impressed on his subconscious mind begin to bear fruit. He imagines a drinking bout in which glasses are filled and drained, then he imagines the following sense of ease and enjoyment, a feeling of relaxation. If he lets his imagination run wild, he will go to the bar or buy a bottle. "

― Joseph Murphy , Miracles Of Your Mind