" If I don't speak the name of this thing, it still feels like it isn't real. Does that make any sense?'
The ColU spoke to them now, whispering in their earphones. 'It makes plenty of sense, Mardina Eden Jones Guthfrithson. The power of names: probably one of the oldest human superstitions, going back to the birth of language itself. To deny a name is to deny a thing reality. And yet now it is time to name names. "

― Stephen Baxter