" In a 1981 interview, GOP consultant Lee Atwater explained the inner logic of, as one commentator noted, “racism with plausible deniability.”77 “You start out in 1954,” Atwater laid out, “by saying, ‘nigger, nigger, nigger.’ By 1968, you can’t say ‘nigger’—that hurts you. Backfires. So you say stuff like forced busing, states’ rights and all that stuff. You’re getting so abstract now you’re talking about cutting taxes, and all these things you’re talking about are totally economic things and a byproduct of them is blacks get hurt worse than whites. And subconsciously maybe that is part of it. I’m not saying that,” he then deflected. "

― Carol Anderson , White Rage: The Unspoken Truth of Our Racial Divide