" Even though our eating habits are now killing more Americans than our smoking habits,32 I often hear the refrain in public health circles that we have to work with, rather than against, these companies, because unlike with tobacco, we don’t have to smoke, but we do have to eat.33 Well, yes, we need to breathe—but we don’t need to breathe smoke. And yes, we need to eat, but we don’t need to eat junk. "

― Michael Greger , How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease