" In 1981, when the Oxford University researchers Richard Peto and Sir Richard Doll (knighted for his work linking cigarettes to lung cancer in the 1950s) published what was then the seminal article on cancer epidemiology, they estimated that perhaps three out of every four cases of cancer in the United States might be preventable with appropriate changes in diet and lifestyle. Diet, they argued, seemed to play the largest role. According to Peto and Doll’s analysis, at least 10 percent of all cancers, and perhaps as much as 70 percent, were caused by something that we were eating. "

― Gary Taubes , The Case Against Sugar