" Despite these commonsensical objections, Mayer’s hypothesis won out. It helped that Mayer—like Ancel Keys and Dennis Burkitt—perceived the process of convincing the public and the medical-research community to be akin to a crusade. This served to absolve him, apparently, of the obligation to remain strictly accurate about what the research, including his own, had or had not demonstrated. "

― Gary Taubes , Good Calories, Bad Calories: Challenging the Conventional Wisdom on Diet, Weight Control, and Disease