" Cleave believed that the refining of the sugar and flour allowed both to be easily overconsumed. Compare the teaspoonful of sugar in a single apple, Cleave suggested, with the amount of sugar commonly taken in liquid beverages. “A person can take down teaspoonfuls of sugar fast enough, whether in tea or any other vehicle, but he will soon slow up on the equivalent number of apples,” Cleave wrote. “The argument can be extended to contrasting the 5 oz. of sugar consumed, on the average, per head per day [in the United Kingdom] with up to a score of average-sized apples….Who would consume that quantity daily of the natural food? Or if he did, what else would he be eating?” What "
― Gary Taubes , The Case Against Sugar
![Gary Taubes quote : Cleave believed that the refining of the sugar and flour allowed both to be easily overconsumed. Compare the teaspoonful of sugar in a single apple, Cleave suggested, with the amount of sugar commonly taken in liquid beverages. “A person can take down teaspoonfuls of sugar fast enough, whether in tea or any other vehicle, but he will soon slow up on the equivalent number of apples,” Cleave wrote. “The argument can be extended to contrasting the 5 oz. of sugar consumed, on the average, per head per day [in the United Kingdom] with up to a score of average-sized apples….Who would consume that quantity daily of the natural food? Or if he did, what else would he be eating?” What](/image/2556910.jpg)