" The most comprehensive survey yet of research into the impacts of payments to promote ecological conservation—whether to collect more litter and plant more trees or harvest less timber and catch fewer fish—finds that most of the schemes studied were unintentionally crowding out, rather than crowding in, people’s intrinsic motivation to act.57 Instead of engaging existing intrinsic commitments, such as pride in cultural heritage, respect for the living world, and trust in the community, some schemes inadvertently serve to erode those very values and replace them with financial motivation. ‘Using money to motivate people can throw up surprising results,’ says Erik Gómez-Baggethun, one of the study’s authors. ‘We often don’t understand the complex interplay of human values and motivations well enough to anticipate what will happen, and so that calls for caution’. "

― Kate Raworth , Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist