" This period of the internet has been labeled Web 1.0—a name that works backward from the term Web 2.0, which was coined by the writer and user-experience designer Darcy DiNucci in an article called “Fragmented Future,” published in 1999. “The Web we know now,” she wrote, “which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear….The Web will be understood not as screenfuls of texts and graphics but as a transport mechanism, the ether through which interactivity happens.” On Web 2.0, the structures would be dynamic, she predicted: instead of houses, websites would be portals, through which an ever-changing stream of activity—status updates, photos—could be displayed. What you did on the internet would become intertwined with what everyone else did, and the things other people liked would become the things that you would see. Web 2.0 platforms like Blogger and Myspace made it possible for people who had merely been taking in the sights to start generating their own personalized and constantly changing scenery. As more people began to register their existence digitally, a pastime turned into an imperative: you had to register yourself digitally to exist. "
― Jia Tolentino , Trick Mirror: Reflections on Self-Delusion