" Today's ideal woman is of a type that coexists easily with feminism in its current market-friendly and mainstream form. This sort of feminism has organized itself around being as visible and appealing to as many people as possible; it has greatly overvalorized women's individual success. Feminism has not erradicated the tyranny of the ideal woman but, rather, has entrenched it and made it trickier. These days, it is perhaps even more psychologically seamless than ever for an ordinary woman to spend her life walking toward the idealized mirage of her own self-image. She can believe - reasonably enough, and with the full encouragement of feminism - that she herself is the architect of the exquisite, constant, and often pleasurable type of power that this image holds over her time, her money, her decisions, her selfhood, and her soul. "

― Jia Tolentino , Trick Mirror: Reflections on Self-Delusion