" Rats will eventually stop pressing the lever if their device dispenses food regularly or not at all. But if the lever’s rewards are rare and irregular, the rats will never stop pressing it. In other words, it is essential that social media is mostly unsatisfying. That is what keeps us scrolling, scrolling, pressing our lever over and over in the hopes of getting some fleeting sensation "

― Jia Tolentino , Trick Mirror: Reflections on Self-Delusion