QUOTE : There are, of course, real pleasures to be found in self-improvement. 'That the beauty idea is pleasurable AND demanding, and often concurrently, is a key feature,' Widdows writes. The beauty ideal asks you to understand your physical body as a source of potential and control. It provides a tangible way to exert power, although this power has so far come at the expense of most others: porn and modeling and Instagram influencing are the only careers in which women regularly outearn men. But the pleasures of beauty work and the advent of mainstream feminism have both, in any case, mostly exacerbated the situation. If Wolf in 1990 criticized a paradigm where a woman was expected to look like her ideal self all the time, we have something deeper burrowing now—not a beauty myth but a lifestyle myth, a paradigm where a woman can muster all the technology, money, and politics available to her to actually try to BECOME that idealized self, and where she can understand relentless self-improvement as natural, mandatory, and feminist—or just, without a question, the best way to live.