" Online reward mechanisms beg to substitute for offline ones, and then overtake them. This is why everyone tries to look so hot and well-traveled on Instagram; this is why everyone seems so smug and triumphant on Facebook; this is why, on Twitter, making a righteous political statement has come to seem, for many people, like a political good in itself. This practice is often called “virtue signaling, "

― Jia Tolentino , Trick Mirror: Reflections on Self-Delusion