" 01101101 01100001 01111001 01100010 01100101 00100000 01110111 01100101 00100000 01100100 01100101 01110011 01100101 01110010 01110110 01100101 00100000 01101001 01110100 —mysterious billboard text posted in seven cities: Chicago, Philadelphia, Newark, Fort Lauderdale, Sacramento, Reno, Salt Lake City "
― Chuck Wendig , Wanderers