" The point of this example is that policy debates are not matters of rational discussion on the basis of literal and objective categories. The categories that shape the debate are moral categories; those categories are defined in terms of different family-based conceptions of morality, which give priority to different metaphors for morality. The debate is not a matter of objective, means-end rationality or cost-benefit analysis or effective public policy. It is not just a debate about the particular issue, namely, college loans. The debate is about the right form of morality, and that in turn comes down to the question of the right model of the family. "

― George Lakoff , Moral Politics: How Liberals and Conservatives Think