" If progressive deep frames had been articulated and present in the public mind, the idea of a “war on terror” never would have made sense. If we viewed our strength as our diplomatic ability to forge international consensus and coalitions, and if we recognized that killing and maiming civilians through military action creates more terrorists and fosters more acts of terrorism, we wouldn’t have looked to our military to solve the problem. Had progressive deep frames been prevalent at the time of 9/11, Americans would have taken “war on terror” as a powerful metaphor but not a literal guide to action, like the “war on poverty.” They would have seen it as a major crime problem—like international organized crime—and sought to bring these criminals to justice by the means that work best, like tracing bank accounts, placing spies in their organizations, and so on. It "

― George Lakoff , Thinking Points: Communicating Our American Values and Vision