" It is commonly thought that poetic language is beyond ordinary language—that it is essentially something different, special, higher, with extraordinary tools and techniques like metaphor and metonymy, instruments beyond the reach of someone who just talks. But great poets, as master craftsmen, use basically the same tools we use; what makes them different is their talent for using these tools, and their skill in using them, which they acquire from sustained attention, study, and practice. "

― George Lakoff , More than Cool Reason: A Field Guide to Poetic Metaphor