" In short, Strict Father morality requires perfect, precise, literal communication, together with a form of behaviorism. Thus, Strict Father morality requires that four conditions on the human mind and human behavior must be met: 1. Absolute categorization: Everything is either in or out of a category. 2. Literality: All moral rules must be literal. 3. Perfect communication: The hearer receives exactly the same meaning as the speaker intends to communicate. 4. Folk behaviorism: According to human nature, people normally act effectively to get rewards and avoid punishments. Cognitive "

― George Lakoff , Moral Politics: How Liberals and Conservatives Think