" He will win who knows when to fight and when not to fight. He will win who knows how to handle both superior and inferior forces. He will win whose army is animated by the same spirit throughout all its ranks. He will win who, prepared himself, waits to take the enemy unprepared.” SUN TZU, THE ART OF "

― Maria Konnikova , The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win