" As Solomon Asch, one of the great psychologists of the twentieth century, once wrote, “We look at a person and immediately a certain impression of his character forms itself in us. A glance, a few spoken words are sufficient to tell us a story about a highly complex matter. We know that such impressions form with remarkable rapidity and with great ease. Subsequent observations may enrich or upset our view, but we can no more prevent its rapid growth than we can avoid perceiving a given visual object or hearing a melody. "

― Maria Konnikova , The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win