" All you need is to be savvy enough to build an alluring storefront or craft a message that will hook your potential prey. (The bad grammar and seemingly implausible notes: those aren’t from stupidity. They’re actually well thought out beforehand. Scammers have learned the hard way that notes that sound too legitimate hook too many fish, making the weeding-out process incredibly costly. Now only the true sucker falls for the pitch.) "

― Maria Konnikova , The Confidence Game: Why We Fall for It . . . Every Time