" Someone who takes the trouble to see her file at one of the many brokerages, for example, might see the home mortgage, a Verizon bill, and a $ 459 repair on the garage door. But she won’t see that she’s in a bucket of people designated as “Rural and Barely Making It,”or perhaps “Retiring on Empty. "

― Cathy O'Neil , Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy