" Catmull says: Early on, all of our movies suck. That’s a blunt assessment, I know, but I . . . choose that phrasing because saying it in a softer way fails to convey how bad the first versions of our films really are. I’m not trying to be modest or self-effacing by saying this. Pixar films are not good at first, and our job is to make them go . . . from suck to non-suck . . . We are true believers in the power of bracing, candid feedback and the iterative process—reworking, reworking and reworking again, until a flawed story finds its throughline or a hollow character finds its soul. "

― Matthew Syed , Black Box Thinking: Why Some People Never Learn from Their Mistakes - But Some Do