" So, here’s the second option: denial. We reframe the evidence. We filter it, we spin it, or ignore it altogether. That way, we can carry on under the comforting assumption that we were right all along. We are exactly right on the money! We didn’t get duped! What evidence that we messed up? "

― Matthew Syed , Black Box Thinking: Why Some People Never Learn from Their Mistakes - But Some Do