" Jim Collins writes: ‘Gillette didn’t pioneer the safety razor, Star did. Polaroid didn’t pioneer the instant camera, Dubroni did. Microsoft didn’t pioneer the personal computer spreadsheet, VisiCorp did. Amazon didn’t pioneer online bookselling and AOL didn’t pioneer online internet service.’17 What "

― Matthew Syed , Black Box Thinking: Why Some People Never Learn from Their Mistakes - But Some Do