" Although they competed against substantially larger, better-resourced companies . . . they were consistently first to identify new features and services such as driving directions and integrated web-phone promotional offers,” Peter Sims, the tech author who followed the company’s progress, has written. “As Vanier explains, if he can launch ten features in the same time it takes a competitor to launch one, he’ll have ten times the amount of experience to draw from in figuring out what has failed the test of customer acceptance and what has succeeded.”11 "

― Matthew Syed , Black Box Thinking: Why Some People Never Learn from Their Mistakes - But Some Do