" The rubes...the suckers...the customers know full well that their wallets and purses are slowly deflating every second that they walk upon the fairground, but the customers...the suckers...the rubes would have it no other way. They do not mind being taken for a ride, as long as the ride is fun. This is the nature of fairs and carnivals. "

― Jonathan L. Howard , Johannes Cabal the Necromancer (Johannes Cabal, #1)