" Love is “the alpha and the omega of apologetics,” in the sense that all we say must come from love, and it must lead to love and to the One who is love—in other words, Christian advocacy must move from our love for God and his truth and beauty, to our love for the people we talk to and work right up to their love for God and his truth and beauty in their turn. "

― Os Guinness , Fool's Talk: Recovering the Art of Christian Persuasion