" To see apologetics only as technique is an insult to the gospel and to the high importance of what God is saying and doing in Jesus. From the humblest pun to the greatest double entendre of all time—the incarnation—the Bible is full of stories, parables, drama, ploys and jests that serve the ultimate purpose of the gospel and are shaped by the truth and logic of the message of the birth, life, death and resurrection of Jesus the Christ. "

― Os Guinness , Fool's Talk: Recovering the Art of Christian Persuasion