" But there is no McTheory when it comes to persuasion. There is no such thing as McApologetics, though it is significant that the nearest one-size-fits-all approach—the Four Spiritual Laws—was also created at the same time and in the same place as the first flourishing of McDonald’s as we know it and the first theme park run by Walt Disney: 1950s California. "

― Os Guinness , Fool's Talk: Recovering the Art of Christian Persuasion