QUOTE : We know this because finding an apartment belongs to a class of mathematical problems known as “optimal stopping” problems. The 37% rule defines a simple series of steps—what computer scientists call an “algorithm”—for solving these problems. And as it turns out, apartment hunting is just one of the ways that optimal stopping rears its head in daily life. Committing to or forgoing a succession of options is a structure that appears in life again and again, in slightly different incarnations. How many times to circle the block before pulling into a parking space? How far to push your luck with a risky business venture before cashing out? How long to hold out for a better offer on that house or car? The same challenge also appears in an even more fraught setting: dating. Optimal stopping is the science of serial monogamy.