" The third and perhaps most important output of a market is the cultural change the new market triggers and reinforces. In addition to democratizing products and services so that many more people in society have access, market-creating innovations also democratize the benefits of successful new markets that are created. These benefits aren’t limited to just jobs, but also ownership opportunities that are often offered to investors and employees. When many people in a region understand that they can begin to solve many of their problems (fend for themselves and their families and gain status and dignity in society) in a productive manner—that is, by participating in the new market as investors, producers, or consumers—they are more likely to change the way they think about their society. This is one of the ways new markets begin to change a society’s culture, which can make all the difference for a country looking to prosper. "

― Clayton M. Christensen , The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty