" The place of the study of communication in the history of science is neither trivial, fortuitous, nor new. Even before Newton such problems were current in physics, especially in the work of Fermat, Huygens, and Leibnitz, each of whom shared an interest in physics whose focus was not mechanics but optics, the communication of visual images. "

― Norbert Wiener , The Human Use of Human Beings: Cybernetics and Society