" His wife Lynne, who has accompanied him on several visits, volunteers that she felt nothing. “Though I do sometimes feel a strange oppressiveness in the Sainsbury’s dairy area.” I volunteer that, owing to her accent or my fourth-grade maturity level, this came through as: “the Sainsbury’s derriere.” Lynne’s look suggests that the humor isn’t registering. It suggests she might think I’m something of a dairy area myself. "
― Mary Roach , Spook: Science Tackles the Afterlife